Earnest Hooton (1887–1954), a Classics PhD from the University of Wisconsin, entered anthropology as an Oxford Rhodes Scholar under R. R. Marett and the anatomist Arthur Keith . Harvard University hired Hooton in 1913; he trained most American physical anthropologists of the coming decades, beginning with Harry L. Shapiro and Carleton S. Coon ,  and struggled to differentiate physical anthropology from racism.  There was much intellectual continuity with Germans such as Eugen Fischer , Fritz Lenz and Erwin Baur . 
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The Society encourages the use of media, including still photography, film, video and non-camera generated images, in the recording of ethnographic, archaeological and other anthropological genres. Members examine how aspects of culture can be pictorially/visually interpreted and expressed, and how images can be understood as artifacts of culture. Historical photographs, in particular, are seen as a source of ethnographic data, expanding our horizons beyond the reach of memory culture. The society also supports the study of indigenous media and their grounding in personal, social, cultural and ideological contexts, and how anthropological productions can be exhibited and used more effectively in classrooms, museums and television.